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The Content Marketing Maturity Map

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"The Content Marketing Maturity Map"

Content marketing experts have identified five levels of marketing team maturity on the journey to building a data-driven and results-oriented operation. Find out where your team fits.

Where do you land on the content marketing maturity map?

Assess your strategy, content team, content development & distribution, budget, and measurement to find out where you fit, as well as what you can improve to reach the next level.

Landmark 1: Reactive – Unplanned & Spontaneous

Landmark 2: Adaptive – Speculative, Aspiring Editors

Landmark 3: Correlative – Established & Accountable

Landmark 4: Adaptive – Versatiles & Results-driven

Landmark 5: Predictive – Personalized & Automated

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