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Measuring the Value of Advocate Marketing

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"Measuring the Value of Advocate Marketing"

Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process.

But how do you actually measure the value of customer advocacy?

This eBook demonstrates how forward-thinking companies are mobilizing their best customers to deliver results through every stage of the revenue cycle:

Revenue generation:

  • Act-On Software's pipeline-filling referral program
  • Ceridian's high-quality sales references
  • DocuSign's domination of product review sites
Customer engagement:
  • Demandbase celebrates customer success
  • Ektron's customer-generated event content
Social media buzz:
  • Xactly's prestigious social award wins
  • Bomgar's explosion in social impressions and mentions
  • Brainshark's boost in social media engagement
And more!

Offered Free by: Influitive
See All Resources from: Influitive

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