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The Australian gift card market is projected to grow to A$11.1 billion by 2025. NAPCO Research’s fifth annual gift card industry research report, sponsored by Blackhawk Network, provides a comprehensive review of Australian-based merchants’ gift card programs. Fifty retailers were evaluated in the omnicommerce assessment. More than 170 criteria were designed to evaluate expected and emerging capabilities for merchants’ digital and physical gift card offerings.
Retailers should download this report to learn:
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