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"2022 Merchant Gift Card Omnicommerce Evaluation - UK Edition"

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The United Kingdom gift card market saw an overall rolling year growth of 8.2 percent in 2021, sitting at 13.6 percent above the 2019 level. NAPCO Research’s fifth annual gift card industry research report, sponsored by Blackhawk Network, provides a comprehensive review of U.K.-based merchants’ gift card programs. Fifty retailers were evaluated in the omnicommerce assessment. More than 160 criteria were designed to evaluate expected and emerging capabilities for merchants’ digital and physical gift card offerings.

Retailers should download this report to learn:

• best practices to optimize your mobile, digital and in-store gift card program;
• how to offer flexibility and personalization within your gift card program; and
• other innovative ways your company can sell, promote and deliver gift cards.

Offered Free by: Blackhawk Network
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