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2021 Loyalty Program Benchmark Report
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"2021 Loyalty Program Benchmark Report"

An Assessment of 50 Leading Retailers' Loyalty Programs Leads to Insights and Learnings for the Industry

Customer loyalty is fleeting, yet more critical than ever to capture. It’s incumbent upon retailers to create the types of loyalty programs that consumers value being a part of. And increasingly that means offering a combination of traditional and premium loyalty programs that offer members personalized, instant benefits.

This informative report features insights from the analysis of 50 leading retailers’ loyalty programs across six categories:

  • Discoverability
  • Benefits
  • Sign-Up Process
  • Promotions and Marketing
  • Customer Service
  • Innovation

Download this resource for tips, including real-world examples, on how to truly capitalize on the full potential of a retail loyalty program.


Offered Free by: Total Retail
See All Resources from: Total Retail

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