Tactics to help retailers meet growing consumer demand for free shipping ... without going broke
Over the years, the popularity and convenience of online shopping has continued to grow. Therefore, retailers are continuously faced with the challenge of capturing market share in a hypercompetitive environment. To do so, they're turning to promotions such as free shipping to lure customers in. Being able to offer free shipping profitably will be a big factor in determining a retailer's long-term success, especially in light of the COVID-19 pandemic.
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