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A comprehensive assessment of the digital gift card market as well as best practices for retailers

The global gift card market is projected to reach more than half a trillion dollars ($506 billion) by 2025, and a significant percentage of those sales now take place online.  NAPCO Research’s annual gift card industry research report, sponsored by Blackhawk Network, analyzes the digital gift card purchase experience of 150 top retailers across 17 of the most giftable industries. The assessment, which includes the purchase of gift cards from each of the retailers as well as the evaluation of the shopper and recipient experience across desktop, mobile web and mobile app, considers more than 100 criteria to derive a final score for each merchant.

Retailers should download this report to learn:

• Top performers overall and in each industry
• Best practices to maximize gift card revenue, including the buyer and recipient experience
• Opportunities for improvement in all stages of the gift card purchase and recipient process, including discoverability, gift card flexibility, checkout and post-purchase process, recipient experience, purchase with credit card rewards points, B-to-B program, product e-gifting, promotions, customer service, and innovation.

Offered Free by: Blackhawk Network
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