A comprehensive assessment of the digital gift card market as well as best practices for retailers
The global gift card market is projected to reach more than half a trillion dollars ($506 billion) by 2025, and a significant percentage of those sales now take place online. NAPCO Research’s annual gift card industry research report, sponsored by Blackhawk Network, analyzes the digital gift card purchase experience of 150 top retailers across 17 of the most giftable industries. The assessment, which includes the purchase of gift cards from each of the retailers as well as the evaluation of the shopper and recipient experience across desktop, mobile web and mobile app, considers more than 100 criteria to derive a final score for each merchant.
Retailers should download this report to learn:
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