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A Retailer's Guide to Managing Their Business During a Crisis
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"A Retailer's Guide to Managing Their Business During a Crisis"
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Management and business strategy tips for retailers during the COVID-19 crisis

The COVID-19 global pandemic has dealt a significant blow to the retail industry, resulting in closed brick-and-mortar stores, laid off and furloughed employees, disrupted supply chains, just to name a few of the challenges retailers are currently facing.

As such, Total Retail wants to do its part to help its audience in their time of need. Retail and brand executives are in search of answers on how to manage their businesses during this unprecedented time. They want to hear what other businesses have done that have proved successful; they want to pick up tips on how to lead a team during a crisis; they want to know how to best communicate with customers and employees in this stressful time. In short, they want information to help them do their jobs more effectively.

This report was created to provide retail and brand executives with valuable information on these subjects and more, all accessible in one easy-to-read PDF. We’ve compiled individual articles from leading retail industry experts, all of which have recently been published in Total Retail’s e-newsletter (Total Retail Report) and website, and combined them to create this guide. The end result is a resource that can be leveraged not just during COVID-19, but during any future crisis that might befell your business.

The guide features insights on how to create effective COVID-19 communications (and measure the impact of them), why now is the right time to foster a direct-to-consumer mindset within your organization, how to use marketing automation tools during a time of crisis, how to develop an inventory strategy when supply chains are disrupted (like they are now), how to profitably ship online orders, and, perhaps most importantly, necessities for business survival in a crisis.


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