Learn three proven approaches to expand reach and magnify revenue across search and shopping on Google
There are two channels in retail marketing that go together better than perhaps any other pairing: Google’s search and shopping channels. Yet most retailers have isolated strategies for each channel and manage their data separately.
But when search and shopping strategies are united, retailers can achieve scale and market insights that are otherwise unattainable. In fact, Google reports that shoppers are 83% more likely to purchase an item after viewing both a shopping and text ad compared to viewing a text ad alone.
In today’s highly competitive and increasingly challenging retail market, it’s not about which channel a retailer should invest in, but how to invest in both to achieve targeted goals and engage consumers at every stage of the shopping journey.
Sidecar’s in-depth guide explores this very issue. In this e-book you’ll find:
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