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State of the Connected Customer: Fourth Edition
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"State of the Connected Customer: Fourth Edition"
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Insights from 15,000+ consumers and business buyers worldwide on unprecedented shifts in customer expectations and behavior.

For the fourth edition of the "State of the Connected Customer" report, Salesforce Research surveyed 12,000 consumers and 3,600 business buyers worldwide to consider:

  • How customer expectations and behaviors are transforming amid ongoing crises
  • Which criteria customers use to evaluate brands in an increasingly online world
  • Whether the rapid and extensive shift to digital will impact customer expectations in the long term
  • Why and how customers are holding companies to account in new and unprecedented ways

Regardless of who you market, sell, or provide service to, your customers' expectations and behaviors have transformed with unprecedented scale and speed. Businesses that understand and adapt to these trends will be more resilient in the "new normal." Read the latest State of the Connected Customer report to learn more.


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