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Mastering the Science of Omnichannel Selling
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"Mastering the Science of Omnichannel Selling"

Call it ubiquity selling: Online shoppers expect you to be where they are. It’s the new e-commerce normal and it challenges inventory, purchasing and shipping teams. This playbook shows how a single-solution approach helps move more goods easier.

Ever hear of Direct Plants? They offer a valuable lesson in the changing realities of the e-commerce merchant. Today this successful online seller has moved far beyond single platform merchandising to embrace a growing ecosystem of online platforms. The Direct Plants store now follows customers across multiple platforms, supercharging the online buying experience. 

It’s a strategy that’s gaining rapid momentum. Yet, how do you maintain back-office  and inventory control while orders fly in from many directions? This playbook takes a deep dive into this e-commerce model, presenting ideas, examples and strategies that can help transform omnichannel retail efficiency and profit. You’ll learn how to:

  • Save time and money on listing, managing inventory, picking and shipping operations 
  • Automate processes that bring new simplicity and control to challenging rapid-growth operating environments
  • Avoid overstocks, understocks and seasonal unpredictability and other demand forecasting challenges


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