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Liftoff | Adjust Mobile Shopping Apps Report
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2019 User Acquisition Trends & Benchmarks

Retail App Use Surges 50% As Consumers Shop Year-Round, Taking Pressure Off the “Make or Break’ Holiday Season. Liftoff, the leader in mobile app marketing and retargeting releases its third annual report on the ever-growing market of mobile app commerce in partnership with Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity. Analyzing more than 90.9 billion ad impressions across 13.6 million installs and 3.9 million registration and purchase events between April 2018 and April 2019, the study shows that shopping app users are becoming increasingly purchase-happy. The report also uncovers key insights into regional mobile shopping behavior, suggesting the rise of “Mobile Window Shopping” in Asia-Pacific and North America.
 
The 2019 Mobile Shopping Apps Report brings you the latest insights and trends to help you acquire customers that are both highly engaged and profitable.

Highlights include:

  • User acquisition costs and conversion rates
  • Engagement by shopping app sub-categories including brand commerce, marketplace and value-add apps
  • Global, regional and country-specific seasonal trends
  • Deep dives in shopping app engagement trends in the U.S., Germany, the U.K., Japan and Indonesia
  • Trends from across the globe, with highlights from four regions and five key countries


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