Instant financing enables online merchants to offer consumers the ability to spread payments over time with low or no APR financing offers when paying for purchases.
The tactic represents an attractive alternative to credit and debit cards. How do retailers feel about this new payment method and assess its affect on their bottom lines?
Elizabeth Bramlage, Klarna’s head of U.S. marketing, presents key data from a recent merchant survey the company conducted that indicates instant financing is seen to increase consumers’ buying power and reduce friction at checkout. Despite this, only 26 percent of e-commerce executives indicated they currently offer this alternative payment method. This leaves the door open for savvy online retailers to gain a competitive advantage.
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