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Consumer Confidence Reflected in E-commerce Growth
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"Consumer Confidence Reflected in E-commerce Growth"

IRI’s Consumer Connect Survey is published after each calendar quarter and reflects shoppers’ reported economic health, as well as behaviors and attitudes toward purchasing and utilizing CPG and health care products.

While 2019 got off to a rocky start, with a partial government shutdown and trade challenges attributed to tariffs, consumers at the close of 2018 were buoyed by their strong household financial health and were spending accordingly. The latest IRI Consumer Connect survey results find that nearly 55 percent of consumers report their households were in good financial shape in Q4 2018, up 4 percent from Q3 2018 and 2 percent from Q4 2017. Hand-in-hand with consumer confidence is the growing and evolving e-commerce channel. In fact, 2018’s e-commerce sales increased by a whopping 35.4 percent to $58.6 billion for the latest weeks ending Dec. 30, 2018.

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