Impact, the global leader in Partnership Automation, commissioned a global study conducted by Forrester Consulting confirming a direct correlation between a business's partnership program maturity and their ability to meet and exceed revenue and growth goals
Enterprises and brands have traditionally focused on growth through sales and marketing optimization. While historically successful, enterprises are increasing their focus on growth through partnerships to meet and exceed future growth goals. As partnerships become increasingly crucial to revenue growth, organizations must develop an operational strategy and leverage the correct channel tools and organizational best practices to ensure partnership success.
In April 2019, Impact commissioned Forrester Consulting to evaluate how companies are leveraging partnerships to drive competitive advantage and to identify best-in-class strategies and tactics for successful partnerships. Forrester conducted an online survey with decision makers and practitioners responsible for partnership program strategy and execution at 454 companies across the globe to explore this topic. We found that the companies with best-in-class partnership programs: 1) generate a greater share of their revenue from the partnership channel; 2) drive faster revenue growth within the partnership channel and at the overall company level; and 3) are more likely to exceed stakeholder expectations on business metrics than companies with less mature partnership programs.
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