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Mobile Payments: Risks and Opportunities
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"Mobile Payments: Risks and Opportunities"

Examining the mobile payments industry and its impact on the financial sector

When ownership of mobiles overtakes the number of people with bank accounts, it’s time for brands to take notice. And this isn’t in the future; 58% of internet users choose their mobile for online shopping, compared to 40% selecting a PC. The convenience of hand-held transactions is at tipping point.

This in-depth report takes a close look at how mobile payment technologies differ across the world, comparing local services with global brand offerings, and digging into key consumer trends.

This report explores:

  • How are mobile payment consumer trends playing out at scale and locally?
  • What are the obstacles in the way of universal adoption?
  • What role can social media play?

Offered Free by: GlobalWebIndex
See All Resources from: GlobalWebIndex


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