Consumer data to help minimize the harmful effects of product returns
With the ubiquitous rise of online shopping now evident in the U.S., it's a must for brands to know what motivations lie behind product returns and what categories are most at risk.
Having in-depth knowledge into this crucial, but often neglected, part of the purchase journey is key to keeping returns to a minimum.
Here, we look at online shopping demographics, purchase drivers and return statistics, allowing businesses to reduce the number of product returns by answering:
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