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Direct to Consumer: The Complete Guide
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"Direct to Consumer: The Complete Guide"

Leverage shopper insights to get ahead of the curve of disruption

Direct to consumer is on the mind of every brand in the ecommerce space. The likes of Dollar Shave Club and Nike are positioning their products in new and compelling ways - utilising data and technology to reshape the experience, and reclaim brand salience.

Find out how to effectively implement a direct to consumer model, using consumer data as the starting point.

This guide explores why brands are sidestepping third-party retailers, and how they’re developing purchase journeys that build meaningful, first-hand relationships with consumers.

Download to discover:

  • The macro consumer trends driving this phenomenon.
  • Risks and benefits to look out for when devising strategy.
  • Practical steps to going direct.
  • How to put consumer values first

Offered Free by: GlobalWebIndex
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