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2019 Trends in Personalization
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"2019 Trends in Personalization"
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Evergage’s 6th Annual Study on the Personalization Landscape, Conducted with Researchscape International

Delivering personalized experiences across channels remains a key priority for retailers today. As customers increasingly expect interactions tailored to them, how well are companies executing?
 
This sixth annual study from Evergage and Researchscape International looks at how (and how successfully) companies are applying personalization, incorporating data from 314 marketers surveyed.
 
Key insights covered include:

  • Personalization drivers
  • Benefits and results realized
  • Channels of usage
  • Challenges marketers experience
  • Whether companies’ personalization efforts “make the grade”
  • The increased usage of AI and machine learning for 1-to-1 personalization
  • And more


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