Why six retail marketing departments are using automation and AI to improve their digital strategy across Google, Bing, Amazon, and Facebook
Automation and Artificial Intelligence are often misunderstood and misrepresented in the retail industry. As the shopping journey grows more complex, they play an increasingly important role in bridging the gap between consumer behavior and retail digital marketing strategy.
But questions still remain: what is the current state of AI and automation in retail digital marketing, and where exactly is it heading?
Data, Automation, and AI: How Retailers Are Driving Practical Ad Strategies highlights why six retail marketing departments are using AI and automation to stay competitive and reach their business goals in the 2020s. Find out how each retailer takes a unique channel approach while growing its marketing footprint.
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