Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Resonate Bi-Annual State of the Consumer Report: 2H 2019
Request Your Free Report Now:

"Resonate Bi-Annual State of the Consumer Report: 2H 2019"
Request

Discovering a new current in consumer segmentation and exploring critical influences on today’s shopper

Resonate’s latest State of the Consumer Report examines four distinct audience segments that collectively represent the major underlying influences behind today’s consumer purchases. Specifically, the research analyzes the buying decision influences of the following:

  • The Activist Shopper: The report examines three distinct types of activist shoppers: those who value companies that focus on healthy environmental practices, shoppers who seek out companies known for being ethical and shoppers who value companies that are avid charitable contributors. 
  • The Personal Values Shopper: The report analyzes consumers who fit into four broad categories of personal values: openness to change, self-enhancement, conservation and self-transcendence.
  • The Advice-Seeking Shopper: The report provides deep insights into consumers who are devout readers of product review sites and people who seek the advice of family and friends before making purchases.
  • The Blog-Obsessed Shopper: The report delves into the motivations of people who read the top health blogs, fashion blogs and mom blogs.

Methodology
The insights shared in the report come from the Resonate consumer intelligence platform, which is continually updated to reflect the latest data. The Resonate consumer intelligence platform combines the U.S.’s largest consumer survey data (250,000 surveys conducted on an ongoing basis) with digital and physical footprint data at scale. The result is a proprietary deep understanding of consumers that covers more than 13,000 attributes across 200 million adults in the United States.

About Resonate
Resonate is a pioneer in A.I.-driven consumer intelligence & analytics, delivering deep understanding, dynamic insights, cross-channel engagement and analysis in a single, simple-to-use SaaS platform.


Offered Free by: Resonate
See All Resources from: Resonate

Request

Recommended for Professionals Like You:

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.