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The Changing Consumer
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"The Changing Consumer"
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Adapting Digital Marketing Strategies to Acquire and Retain Today and Tomorrow's Consumer

The omnichannel shopping behaviors that accelerated during the pandemic, and consumers’ expectations that retailers deliver upon them, will undoubtedly remain. Convenience is king; anything that makes a consumer’s life more convenient is going to be of value to them.

This insightful resource addresses how retailers can optimize their digital marketing strategies to best adapt to ever-evolving consumer behavior and rising expectations.

Download this report to learn:

  • an analysis of current consumer trends as a result of the COVID-19 pandemic;
  • how to create a consistent shopping experience across all channels;
  • the impact of an effective digital strategy on customer retention and brand loyalty; and
  • best practices for enhancing digital marketing strategies

Many new trends will stick, such as increased consumer adoption of online and cross-channel shopping behaviors, so elevating the customer experience is more important than ever. Retailers’ marketing strategies must capitalize on the digital opportunity that’s here to stay.


Offered Free by: Total Retail
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