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Chatmeter's Local Brand Report: Reputation's Role in Retail and Restaurants
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"Chatmeter's Local Brand Report: Reputation's Role in Retail and Restaurants"

To see how prepared brands are for voice search, Chatmeter took 12 of America’s biggest restaurant and retail brands and put them head-to-head, over a 3-month span, to see which companies are most optimized. Findings were astonishing: not only are these brands not prepared for voice at all, but they are failing to maintain a positive and interactive online reputation among their customers

The goal of Chatmeter’s Local Brand Report is to reveal which of America’s biggest retail and restaurant brands are prepared for voice search in 2019. Today we are in “The Age of the Consumer” where consumers expect their needs and wants to be addressed immediately and delivered with an excellent customer experience.
Google’s Consumer Insights has reported a 900%+ increase in “near me tonight/today” searches in the past two years. This incredible increase in “near me” searches shows just how important having a local SEO strategy in place is because businesses will be more visible to consumers in their moment of need.
This report dives into what a successful local SEO strategy looks like and then evaluates 12 of America’s largest retail and restaurant brands to determine if they are prepared to meet the demands of today’s consumers online and in voice search.

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