Did you know that most Americans believe companies should have a presence in social media?* That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are.
That's why it's critically important to expand your customer relationship management strategy to engage social customers. So where do you start? How do you get people to like and trust you enough to do business with you in a Web 2.0 world?
Find out in this Sage-sponsored White Paper: Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Written by Brent Leary, a CRM industry specialist, it explains how to integrate social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.
*Cone 2008 Business in Social Media Study
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