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"The Rise of the Data-Driven Chief Merchant"

Today’s Chief Merchants need to understand consumer behavior through an increasingly analytical lens, with insights into all channels.

Advanced technologies and the need for speedy decision-making have elevated the retail merchandising process to new levels of sophistication.

Today, the merchant’s focus has expanded beyond the store to include e-commerce and emerging channels. Chief Merchants now need to understand consumer behavior across all touch points through an increasingly analytical lens, with insights into all channels.

Download this new RetailWire whitepaper, sponsored by SAP, to learn more about the expanding horizon of the data-driven Chief Merchant. Get a critical view into the role of today’s technology in merchandising, see the new Chief Merchant KPIs, and discover actionable takeaways.

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