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"Retail in a Recessionary Environment: How Consumer Behaviour is Changing and How to Deal With It"

Win European Customers in a Down Economy by Creating an Emotional Connection

We at SheerID wanted to understand how the current economy is impacting people’s spending habits, so we surveyed 1,600 consumers in the UK to find out how they felt about the downturn, how their purchase behaviour has changed, and what brands can do to engage, acquire, and retain them.

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