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The growth of omnichannel fulfillment programs such as buy online, pick up in-store (BOPIS) and curbside pickup of online orders has been a retail industry trend for several years now. That trend reached a tipping point in the last 12 months, as the COVID-19 pandemic led consumers to seek out safer, contactless shopping experiences.

Equally embraced by consumers and retailers alike, and for many of the same reasons (e.g., cost savings on last-mile order delivery), BOPIS and curbside have transitioned from nice-to-have to must-have services for brands with physical storefronts.

Demand for BOPIS and curbside pickup isn’t a pandemic-induced trend. Rather, it’s a permanent behavioral shift. In fact, it figures only to increase as consumers come to appreciate the convenience, cost savings, and immediate gratification associated with these types of omnichannel services. Therefore, retailers must identify how they can improve upon existing BOPIS and curbside pickup programs, many of which were hastily rolled out by retailers at the outset of the pandemic as a means to keep their businesses afloat.

Download this guide for a comprehensive overview of best practices and strategies to round out your BOPIS and curbside pickup initiatives.  

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