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How Santa Monica Seafood Found Success With DTC
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"How Santa Monica Seafood Found Success With DTC"
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The COVID-19 pandemic pushed Santa Monica Seafood to connect directly with consumers. Learn how their embrace of an ecommerce platform led to incredible growth for this seafood distributor.

Business is booming for Santa Monica Seafood, a top seafood distributor in Southern California. But the company doesn’t look the same today as it did at the start of 2020, when the COVID-19 pandemic caused revenues to plummet.

In response to this decline, the team at Santa Monica Seafood took a deep breath and a closer look at its burgeoning ecommerce presence. Where corporate wholesale connections were slowing down or pausing indefinitely, was it possible that consumers would be interested in bringing the bounty of the sea home to cook themselves? Read this case study to learn how Santa Monica Seafood successfully pivoted to a direct-to-consumer platform that addressed its three biggest priorities:

  • Selecting and uploading the product mix onto the ecommerce store.
  • Responding to customer feedback for product selection, packaging and fulfillment options.
  • Deploying a headless CMS to seamlessly combine content and commerce.


Offered Free by: Retail Dive's studioID and BigCommerce
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