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Decoding Predictive Marketing

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"Decoding Predictive Marketing"

Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Download this introductory eBook to guide you through this new world.

This introductory eBook will demystify the new wave of predictive marketing solutions.  Get an in-depth look at how predictive models work for marketing and uncover the power of scoring leads at both the contact and account levels.  This eBook will get you up to speed on the core use cases, benefits and things to consider when exploring predictive marketing.

Offered Free by: Lattice
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