When it comes to data, marketers have a lot of decisions to make. Should you collect first-party data? Third-party? How do you measure the two and extract impactful insights?
There are a lot of places where marketers can go wrong. But don’t worry: our panel of expert marketers will set you on the right path.
Download our latest report, “What’s Trending in B2B Marketing: The Data to Find the Accounts, Content and Experiences that Convert,” to learn how you can navigate the marketing data maze and drive revenue.
In this trends report, you’ll learn:
The key differences — and uses — of first- and third-party data
How marketing experts make use of data to drive results
What B2B marketers like you are facing when it comes to organizing, collecting and making use of data
Offered Free by: ON24, Inc. See All Resources from: ON24, Inc.