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"Capitalizing on Opportunity in Direct to Consumer Sales"

Great products and a socially responsible reputation are the foundation of success but acquiring a high volume of new customers are the keys to growth. Connexity helps a leading direct-to-consumer cosmetics brand capitalize on new customer growth

With a surge in e-commerce sales of health & beauty products during the COVID-19 outbreak in the US, this direct-to-consumer retailer had an opportunity to capture demand and increase their new customer growth. They needed a partner with the ability to reach new customer segments across various channels. In this resource, Connexity explains how their fully managed campaigns overdelivered against ROAS targets for a pioneering beauty brand.

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